The Northampton Arts Council is a city board and a non-profit organization whose goal is to support and promote the arts in Northampton. Originally created as a Local Arts Lottery Council, it began its work by administering a grants program in which proceeds from a state lottery are distributed to local artists, arts groups, and public schools.

Wednesday, February 7, 2018

Super Bowl Ad features music from Young@Heart Chorus


You may be wondering who was singing the vocals in the E*TRADE “This is Getting Old" ad during the Super Bowl on Sunday. If you guessed the Young@Heart Chorus based in Florence, Massachusetts you would be correct. The Young@Heart was approached by the MullenLowe advertising agency two months ago for the job and worked closely with them and film directors Jonathan Dayton and Valerie Faris, whose credits include “Little Miss Sunshine”, “Battle of the Sexes”, and numerous music videos for the Red Hot Chili Peppers. View the 30 second Super Bowl ad here: https://www.youtube.com/watch?v=H2zkZgZYEng

The ad, which played in the 2nd quarter of the game, has been well received making top ten lists in USA Today, CNN and many others. Whoopi Goldberg called it her favorite Super Bowl ad on yesterday’s episode of ABC’s “The View” here: https://youtu.be/OCBJ_HySObo?t=3m20s

The audio portion of the ad was produced by Los Angeles-based music collective Beta Petrol. Young@Heart’s vocals were recorded by Dan Richardson on a mobile studio rig at Young@Heart’s rehearsal space and by Beta Petrol personnel at SpiritHouse Studios in Northampton. Watch the 60 second ad here: https://www.youtube.com/watch?v=3ILxrRlf3KY

For more information please contact info@youngatheartchorus.com or call 413-230-7909.

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