The Northampton Arts Council is an organization whose goal is to support and promote the arts in Northampton. Originally created as a Local Arts Lottery Council, it began its work by administering a grants program in which proceeds from a state lottery are distributed to local artists, arts groups, and public schools.

Thursday, September 20, 2018

The XTCA Art Parade performs the Commons in the street!

WHAT: The XTCA Art Parade performs the Commons in the street!
WHEN: Saturday, September 22nd, 3:45pm 
WHERE: Parade from UMASS FAC to Kendrick Park in Amherst, along East Pleasant Street, Amherst

We are all walking together- Double Edge, TheatreTruck, UMCA community groups, artists, makers, performers, union members, academics, local businesses- from UMASS FAC to Kendrick Park in Amherst, along East Pleasant Street, Amherst.

Double Edge Theater leads the Parade with music, the route follows the series of XTCA sculpture and performance installations- Art in Public Spaces yes! As we find our way through the landscape, we will be joined by more performers, musicians, musicians local makers, artists, academics, families and community groups- all ready to fly our flags over the intentional spaces we collectively imagine and make.
Together, our feet voices and memories will radically transform East Pleasant Street! Let's go make some art y'all!

Rain or shine, after the symposium. Costumes and props encouraged! Bring Big- I shut down the street just for us!

We are also hosting a Flag Making Workshop in the Atrium of the FAC before the Parade. Free and open to all, fly your colors high!

Here is the official language:
The XTCArts Parade invites all age groups to join in the celebration art and creative expression! Beginning at the Fine Art Center, the parade will foster a direct encounter with both the physical environment and the community artists and performers that made this project possible. Participants will then be led down Haigis Mall, across Massachusetts Ave and along North Pleasant Street up to Amherst's Kendrick Park. We will engage “town” and “gown” by coming together in the streets, experience sculpture & performance along the corridor and celebrate the value of art and culture in building community.

The Parade, organized by Elizabeth Pangburn, Co-Artistic Director of TheatreTruck, will include performances by members of Double Edge Theatre and others.

XTCA: Cross Town Contemporary Art
is an outdoor public art exhibition that seeks to reveal our interconnecteness as citizens and to highlight the gateway district between downtown Amherst and the University of Massachusetts. The University Museum of Contemporary Art (UMCA) has partnered with the UMass Architecture Department and the Town of
Amherst to build an art and culture bridge– a series of public sculptures–to activate the North Pleasant Street corridor and connect downtown to campus.
The exhibition features work by 13 nationally recognized artists,
local artists and members of the academic community. The goal of this project is to generate a robust public dialogue about the value of art and culture in building community.

Join the parade and fill the corridor with color, noise, movement and performance!


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