The Northampton Arts Council works to support and nurture the arts in the city of Northampton. The Council awards grants twice each year to artists and arts groups from both state and locally-raised funds, and seeks to improve public awareness of the arts. Its' goals include maintaining and preserving the rich and diverse cultural heritage of Northampton, programming such annual events of interest to the community as First Night Northampton and Transperformance.

Monday, May 9, 2016

Creating Connection: Enriching lives through the power of creative expression

Barr Foundation, Bloomberg Philanthropies, Arts Midwest, and the Metropolitan Group
with ArtsBoston, ArtsEmerson, City Awake, EpiCenter Community, Massachusetts Creative Economy Network, MASSCreative, New England Foundation for the Arts, Peabody Essex Museum, and The ARTery/WBUR


Creating Connection
Enriching lives through the power of creative expression

Wednesday, June 1st, 2016
9:00a – 11:30a
Emerson College’s Paramount Theater, 599 Washington St., BOSTON
Doors open at 8:30a for coffee and tea.

 Special thanks to our partner Bloomberg Philanthropies for their support in Boston.

Thursday, June 2nd, 2016
9:30a – 12:30p
Eastworks, 116 Pleasant St., EASTHAMPTON
Doors open at 9:00a for coffee, tea and light breakfast. Lunch provided.

·       Do you know what your audiences and the public think of arts and culture?
·       How can data-driven strategies increase the power and relevance of your communications, programming, and outreach?
·       How can we help more people experience connection through creative expression?
·       How do we engage broader and more diverse audiences for our work?

Attracting new audiences, retaining existing audiences, and staying connected with communities are some of the most difficult work undertaken by arts and culture organizations. 

Creating Connection in Massachusetts is part of a broader national effort to build public will for arts and culture by helping arts organizations, artists, and allied leaders apply data-driven, pro-arts messages to their work. National research and ongoing pilots across the country are revealing new approaches to respond to changing public expectations and preferences. By strategically and consistently communicating how art programs align powerfully with core public values and leveraging grassroots engagement strategies with stakeholders, Creating Connection and its partners will help make art, culture, and creativity a more recognized, valued, and expected part of everyday life.

Please join us for a presentation and discussion about the data behind the social change movement, Creating Connection. Learn about strategies and resources you can take back to your organization and map against your existing programming, marketing, and messaging.

Registration is required as seating is limited:

Sneak peek at some of the research and tools

Arts Midwest promotes creativity, nurtures cultural leadership, and engages people in meaningful arts experiences, bringing vitality to Midwest communities and enriching people’s lives. A non-profit regional arts organization headquartered in Minneapolis, Arts Midwest serves audiences, arts organizations, and artists throughout the nine states of Illinois, Indiana, Iowa, Michigan, Minnesota, North Dakota, Ohio, South Dakota, Wisconsin, and beyond. Formed through the merger of the Affiliated State Arts Agencies of the Upper Midwest and the Great Lakes Arts Alliance, our history spans more than 25 years.
Metropolitan Group is a full-service social change agency that crafts and integrates strategic and creative services. We help our clients with strategic communication, multicultural engagement, organizational development and resource development to build a just and sustainable world. Since 1989, we’ve worked exclusively with change agents—the nation’s leading nonprofits, foundations, public agencies, and socially responsible businesses.

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