The Northampton Arts Council works to support and nurture the arts in the city of Northampton. The Council awards grants twice each year to artists and arts groups from both state and locally-raised funds, and seeks to improve public awareness of the arts. Its' goals include maintaining and preserving the rich and diverse cultural heritage of Northampton, programming such annual events of interest to the community as First Night Northampton and Transperformance.

Monday, October 17, 2016

3rd Annual Western MA Film & Media Exchange

Berkshire Film & Media Collaborative's 3rd Annual Western MA Film & Media Exchange is happening this Wednesday, October 19 from 10am-6pm at the Sheraton in Springfield.

A full day of workshops and speakers to help de-mystify the video production process. Non-profit and small businesses need video to stay competitive in today's marketplace whether it's to tell your story, engage donors or broaden your audience/customer base. Learn the basics of what goes into making a video and then how to use it effectively in your digital marketing, branding and social media.

Come for part or all of the day!

Ticket includes all workshops, breakfast, lunch & networking cocktail party (and FREE parking at the Sheraton)!

Keynote Speaker, Michael Hoffman, CEO of See3 Communications, a digital marketing agency for non-profits based in Chicago
The keynote speaker, Michael Hoffman is the CEO of See3 Communications, a digital marketing agency for nonprofits based in Chicago. He is a leading authority on online video for nonprofits and a long-time consultant to nonprofit leaders on digital fundraising, advocacy, and community engagement strategies. He works closely with organizations such as Make-A-Wish, Alzheimer’s Foundation, Trip Advisor Foundation, UJA Federation New York and many others. Hoffman is an internationally sought-after speaker on topics such as online cause marketing, web video and social media for social change. 

Video Production Overview: Everything You Need To Know
- Jonathan Barkan, Executive Director, Communications for Learning
- Diane Pearlman, Independent Producer & Exec. Director, BFMC
Innovative Video: Best Practices for Social Media Marketing and Digital Branding
- James Garvey, Social Media Analyst, GCAi-
- Darcy Fortune, SEO Public Relations Analyst, GCAi
Local Industry Resources in Western MA
- Moderator: Patrick Berry, President, Westfield News Group
- Chris Landry, Communications Consultant, Landry Communications
- Tony Dunne, Executive Producer, "Connecting Point", WGBY
- P. Al Williams, Executive Director, Northampton TV
There will be a LOCAL FILMMAKERS ROOM to introduce attendees to filmmakers who can help tell their story.

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