More Info on ValleyBike Northampton: http://www.northamptonma.gov/1599/ValleyBike-Share
Role Description:
Reporting to the Marketing Director, the Marketing Coordinator will organize and implement campaigns which will include: branding, print materials, social media, events and activities, with the main goal of promoting the bike-sharing systems managed by Bewegen, as well as, maintaining high quality relationships with the users, partners and stakeholders of each one of those programs. The Coordinator will work with all ValleyBike municipalities as well as other Bewegen US markets to ensure the proper implementation of these strategies.
Tasks Description:
Role Description:
Reporting to the Marketing Director, the Marketing Coordinator will organize and implement campaigns which will include: branding, print materials, social media, events and activities, with the main goal of promoting the bike-sharing systems managed by Bewegen, as well as, maintaining high quality relationships with the users, partners and stakeholders of each one of those programs. The Coordinator will work with all ValleyBike municipalities as well as other Bewegen US markets to ensure the proper implementation of these strategies.
Tasks Description:
Help plan and coordinate the annual strategic marketing plan;
Develop and coordinate internal and external promotions;
Plan and coordinate onsite events;
Manage some graphic design and follow up on promotional material and collateral pieces;
Interact with sponsors and partners for the implementation of the activation plans (sponsors, events, and station sponsors);
Plan and carry out media plans;
Manage and analyze annual member satisfaction surveys;
Follow up on membership sales;
Write and coordinate newsletters;
Plan, implement and carry out social media strategies;
Write and publish social messages;
Manage user communications;
Follow up on media demands;
Plan annual review report;
Conduct market benchmarking and monitoring activities to support strategy;
Qualifications:
Bachelor’s degree in Marketing, Communications or other pertinent fields preferred;
Minimum of 2 years of experience in marketing, advertising, social, or other pertinent fields;
Great knowledge of social media
Strong writing skills;
Superior knowledge of Microsoft Office;
Attention to detail;
Solid coordination skills;
Team spirit, leadership, and capacity to manage several projects all at once;
Spirit of initiative and a developed sense of the organization;
Communication and interpersonal relationships abilities;
Knowledge of InDesign, Adobe Illustrator and Photoshop a strong asset;
Love of bicycles and transit
Job Type: Full-time
Salary: $28,000.00 to $34,000.00 /year
Required experience:
Social Media Marketing: 2 years
Field Marketing: 2 years
Required education:
Bachelor's
Job Location:
Pioneer Valley, MA
Develop and coordinate internal and external promotions;
Plan and coordinate onsite events;
Manage some graphic design and follow up on promotional material and collateral pieces;
Interact with sponsors and partners for the implementation of the activation plans (sponsors, events, and station sponsors);
Plan and carry out media plans;
Manage and analyze annual member satisfaction surveys;
Follow up on membership sales;
Write and coordinate newsletters;
Plan, implement and carry out social media strategies;
Write and publish social messages;
Manage user communications;
Follow up on media demands;
Plan annual review report;
Conduct market benchmarking and monitoring activities to support strategy;
Qualifications:
Bachelor’s degree in Marketing, Communications or other pertinent fields preferred;
Minimum of 2 years of experience in marketing, advertising, social, or other pertinent fields;
Great knowledge of social media
Strong writing skills;
Superior knowledge of Microsoft Office;
Attention to detail;
Solid coordination skills;
Team spirit, leadership, and capacity to manage several projects all at once;
Spirit of initiative and a developed sense of the organization;
Communication and interpersonal relationships abilities;
Knowledge of InDesign, Adobe Illustrator and Photoshop a strong asset;
Love of bicycles and transit
Job Type: Full-time
Salary: $28,000.00 to $34,000.00 /year
Required experience:
Social Media Marketing: 2 years
Field Marketing: 2 years
Required education:
Bachelor's
Job Location:
Pioneer Valley, MA
