The Northampton Arts Council works to support and nurture the arts in the city of Northampton. The Council awards grants twice each year to artists and arts groups from both state and locally-raised funds, and seeks to improve public awareness of the arts. Its' goals include maintaining and preserving the rich and diverse cultural heritage of Northampton, programming such annual events of interest to the community as First Night Northampton and Transperformance.

Tuesday, July 27, 2021

93.9 the River celebrates 40 years of broadcasting with free concert

WHAT: 93.9 the River celebrates 40 years of broadcasting with free concert
             Rubblebucket headlines with Winterpills and And the Kids
WHERE: Unity Park, Turner's Falls, MA
WHEN: Sunday August 1st 2:00pm

Local radio station 93.9 The River (WRSI) marks 40 years of broadcasting in the Valley with a free concert in Unity Park, Turners Falls, on Sunday August 1. The concert features national act Rubblebucket and local hero bands Winter Pills and And the Kids. The beer garden and food trucks open at 2, and the show starts at 2:30pm.

“Our listeners have supported the River and our mantra of ‘Different is Good’ from day one. We’re excited to share this afternoon of free music with them,” says Joan Holliday, Program Director. “While our music mix has evolved over the years, we’ve never wavered from our commitment to independent, eclectic artists, local musicians and our community.”

93.9 The River may be as known for its community engagement as for the music it plays, having raised well over $2,000,000 for local causes like the Food Bank of Western MA and Cancer Connection. “We’re grateful that our listeners – and clients – support our crazy fundraising ideas,” says River morning host Monte Belmonte, leader of Monte’s March for the Food Bank and the Cancer Connection camping events. “Doing good while having fun is in our DNA at the River, and we couldn’t accomplish what we have without them.”

WRSI officially went on the air on July 26, 1981, broadcasting from downtown Greenfield as the first stereo FM radio station in Franklin County. In 2004 it moved to downtown Northampton.

For more information on the River’s free concert, visit

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